Search engine optimization is very important for your audience because, without it, they may never find you to start with. But, SEO is largely dependent upon how the search engines determine what will rank or not. The way that they do that is that they know their job. The search engine’s job is to send their users results that the user finds relevant and useful.
If you want to use search engines to drive traffic you must know how they work. The way they work changes often but only because there are people who try to trick the system which means that search results become less useful to the search engine user. To avoid problems, and slower traffic generation due to algorithm changes focus on creating content using terms that your audience uses in a natural way.
Learn about On Page & Off Page SEO
On-page, SEO is anything that happens with search terms on your website and blog. Off-page SEO is anything that happens with search terms and links to your website, landing pages, and blog. Getting links to your website should be done in a natural way. Post blurbs with a link to your blog posts, repost your email messages on Facebook groups (that link to a CTA on your site), and guest blog only on relevant blogs and websites with unique posts that send readers to a specialized landing page on your site.
Focus on One Keyword Per Page
Don’t stuff any one page on your website (noting that a blog post is a page) with one keyword. Keyword saturation should be no more than 2 percent of the total words. Use keywords in titles, in the first paragraph, and in the header text, and bullet points. Plus, use keywords in menu items. But, be very careful about going too crazy. It should feel natural and look natural.
Know Your Audience
Understand and get to know your audience so that you know the type of words and terms that they like to use. The better you know your audience the better you’ll become at choosing the right words that get you found via search engines.
Encourage User-Generated Content
When people comment on your blog posts, social media updates, and even reply to your email it signals to search engines (and the email provider) that you’re a legitimate authority on the topic. That means you’ll get even more traffic than someone who doesn’t appear as authentic.
You’ll more easily rank at the top of search engines if you focus your efforts mostly on your audience using everything else as a tool to bring your audience into the fold. Your audience is your number one concern at all times and understanding their language and how they prefer to digest their content is an important part of learning your market’s language so that you can relate better to them and help them more.