Services
Three ways to hand it over. Take one, or combine them.
Start here
02 · Project or ongoing
Investment: Quoted by project after a short call
Most business copy describes. Good copy decides. It answers the question standing between “interested” and “let’s go,” in the order the reader thinks of them.
Every project starts with understanding the business. The writing gets built around your actual services, your actual customers and the way you actually talk — not the language your industry defaults to.
03 · Project
Investment: Pricing by project · Starts on a call
Yours should make the business easy to understand, answer the objection before it forms, and point the right visitor at one obvious next step.
Strategy, copy, design and build happen in one process here. That matters more than you’d think: sites designed around placeholder text get copy poured into them afterward, and it shows for years.
The strategy, the structure, the user journey and the copy run to the same plan the build runs to — one process, one point of accountability, from sitemap through launch.
Best for businesses that want one connected process from message through to launch — rather than a designer, a writer and a developer who’ve never spoken.
04 · Combined
Sometimes the website, the social presence and the message are each narrating a slightly different story, and fixing one leaves the seams showing.
A combined project usually means website strategy and copy, a rebuilt site, launch content, and social support for the first few months while the new message settles. Scoped to what the business needs, not a bundle padded out with deliverables you’ll never look at.
FAQ
No. That’s what the call is for. Half the time the problem people describe isn’t the problem they have.
Yes. Content, copywriting and website projects run remotely across Canada and North America.
Yes, quoted per client. Ads aren’t a packaged service here. What’s worth spending, and whether spending anything makes sense yet, depends entirely on your business. If you want ads, say so on the call, and I’ll scope it around what you’re actually trying to do.
Often not yet. Ads amplify whatever’s already there — if the website doesn’t convert or the message isn’t clear, paid traffic just buys you a bigger audience for the same problem. I’d rather fix that first and tell you honestly when you’re ready to spend.
Yes. Copy, strategy and content can be delivered on their own or coordinated with your team.
I use it the way I use any tool: research, first-pass organization, speed. The strategy, the writing, the editing and the final judgment are mine. If your content could have been generated by anyone typing your industry into a chatbot, it isn’t doing its job.
A call, then a written scope with timeline and price. Work starts once the agreement is signed, the deposit is paid, and onboarding is done.
Yes. If you’re a client on monthly retainer and you refer someone who signs on, you get 50% off one month. It’s how most of my work comes in, and I’d rather reward that than spend the same money on ads.
I’ll say so on the call and tell you what I’d do instead. That’s a better outcome for both of us than three months of the wrong service.
Next step
We’ll build from there.
01 · Ongoing
Stay visible without becoming the person who has to do everything.
Investment: From $997/month · Three-month minimum
Social media works when it keeps reminding the right people what you do and why you’re worth trusting. It stops working the moment it becomes one more thing you’re behind on.
Monthly management means you get a content system built from real jobs, real services and the questions customers actually ask — planned in advance, written, designed and scheduled.
Best for businesses that want this handled every month and have someone who can answer a question and approve work within a couple of days.
Most of my clients come from other clients. If you send someone my way and they sign on, you get 50% off your next month while you’re on retainer.