Learning the language of your audience will help inform how you should use words and tone in your copywriting. Through your studies, you will learn whether your audience prefers a more professional or casual voice. It’s important that you learn it and incorporate the way your audience prefers to learn, speak, and understand information because […] Read more…
Let’s talk a little bit about sending emails to your audience and how to include a CTA. First, let’s talk about where you should put CTA’s in terms of the content you create for your audience. Where you need CTA’s: Blog Posts – Like articles, blog posts need a purpose. When you understand why you’re […] Read more…
As a leader in your niche, you have the advantage of influencing a lot of people. Because of that, you can create your own terms, nicknames, and acronyms for the ideas and things that you want to teach your audience. There are likely already terms in a specific niche that you should know for example […] Read more…
When you focus on immersing yourself in your new community learning the new terms that your new niche uses at some point you need to test it out. This is what’s going to help you know that you’re on the right track and that you’re learning what you need to learn so that you can […] Read more…
When you use language to create community it happens due to everyone using a common language. It happens in a big picture way with countries, states, and cities but on a smaller picture too. For example, you’ve heard of “company culture” before, right? Essentially, company culture is the personality of the company. Culture defines the […] Read more…
A good way to build even more trust with our audience is to build a tribe. One of the reasons communities are so popular on social media and in person is because we are naturally drawn to be part of a group. But, one thing a group doesn’t like is when an outsider tries to […] Read more…
You may be surprised to find out that you don’t just create the content and let it sit. Instead, you need to promote it, and you should promote and share it more than once. Many people who are new to online marketing get scared when told they should share their content more than once but […] Read more…
Your audience has a process that they go through when they’re deciding to make any type of purchase. It’s mostly unconscious but we know that they do it. This is called the buying cycle. The buying cycle is part of the content marketing funnel in that you need to create content for your audience at […] Read more…
They’re everywhere. Periscope. YouTube. Facebook. Live video is clearly the hottest thing since Facebook, and marketers in every niche are taking advantage by hosting their own events. Some of them are good. They’re well attended, fun to watch, and you feel like you benefitted from attending. But some of them feel like they’re an afterthought, […] Read more…
As we near the end of this 30-day blog series to build our courage and increase self-confidence, I think it’s important that we discuss diet, exercise, and sleep. They may not be the first thing that comes to mind when we’re talking about self-confidence, but they can have a profound effect. I’m sure you’ve noticed […] Read more…