Search engine optimization is very important for your audience because, without it, they may never find you to start with. But, SEO is largely dependent upon how the search engines determine what will rank or not. The way that they do that is that they know their job. The search engine’s job is to send […] Read more…
As you’re learning about your audience, one thing to keep in mind is that it’s easy to overwhelm your audience with information if you’re not careful about the language you use. It’s important to bring them along and teach them the professional terms but to explain to them as you go and not to overdo […] Read more…
It’s not just important to use the right language in your marketing messages. It’s also important to continue using your customers’ language in your paid products, memberships, and coaching programs. For one thing, you don’t want to confuse your audience by suddenly becoming a different person with a different voice. It would cause confusion in […] Read more…
As a leader in your niche, you have the advantage of influencing a lot of people. Because of that, you can create your own terms, nicknames, and acronyms for the ideas and things that you want to teach your audience. There are likely already terms in a specific niche that you should know for example […] Read more…