Let’s talk a little bit about sending emails to your audience and how to include a CTA. First, let’s talk about where you should put CTA’s in terms of the content you create for your audience. Where you need CTA’s: Blog Posts – Like articles, blog posts need a purpose. When you understand why you’re […] Read more…
If you really want to create successful sales pages you must test and track. But what do you test and track? You test and track your language of course. The language you use on your sales page is worth testing because it’s one of the things you have full control over. Let’s look at the […] Read more…
As a leader in your niche, you have the advantage of influencing a lot of people. Because of that, you can create your own terms, nicknames, and acronyms for the ideas and things that you want to teach your audience. There are likely already terms in a specific niche that you should know for example […] Read more…
When you focus on immersing yourself in your new community learning the new terms that your new niche uses at some point you need to test it out. This is what’s going to help you know that you’re on the right track and that you’re learning what you need to learn so that you can […] Read more…
One of the most important parts of any copy you create whether it’s a sales page, a blog post, or an eBook is the headline. That’s the first thing your reader is going to see and it’s going to determine for them whether they want to click through. Part of learning to do this properly […] Read more…
Writing effective copy for content marketing and sales pages (as well as any other type of content that you create) requires you to understand your audience, your products and services, and your competition. By knowing which terms, tone, and language to use you can establish your expertise with your audience in a very real and […] Read more…
As you get to know your audience you’ll soon learn what works best for them in terms of your sales messages. That’s why it’s so imperative to get to know your audience before you even try creating a sales message. Some audiences prefer a professional tone, some prefer a casual tone. Which one you use […] Read more…
When you use language to create community it happens due to everyone using a common language. It happens in a big picture way with countries, states, and cities but on a smaller picture too. For example, you’ve heard of “company culture” before, right? Essentially, company culture is the personality of the company. Culture defines the […] Read more…
Once you feel comfortable you can start using the new language skills you’ve learned from your audience on your sales pages and landing pages. Studies show that having a landing page for every product and freebie makes it more likely that someone will make a purchase. So, whether you’re selling products or services, designing a […] Read more…
One thing you cannot fake on social media is authenticity. If you try to put across a fake persona that is not really you, eventually people will find out and your reputation will be ruined. Part of speaking your market’s language is not so that you can trick them into buying into something that doesn’t […] Read more…