A good way to build even more trust with our audience is to build a tribe. One of the reasons communities are so popular on social media and in person is because we are naturally drawn to be part of a group. But, one thing a group doesn’t like is when an outsider tries to […] Read more…
This may seem like a strange question to ask. Isn’t your audience everywhere? Well, no they’re not. The more you can narrow down your target market the better. The reason is that when you’re creating content for your audience you want to have a specific person in mind so that you know who you’re creating […] Read more…
They’re everywhere. Periscope. YouTube. Facebook. Live video is clearly the hottest thing since Facebook, and marketers in every niche are taking advantage by hosting their own events. Some of them are good. They’re well attended, fun to watch, and you feel like you benefitted from attending. But some of them feel like they’re an afterthought, […] Read more…
We all have people in our lives that act as cheerleaders and who are great for our self-esteem. We also often have people around us who bring us down. Or maybe it’s a particular place or situation that makes you feel inadequate or self-conscious. It’s important to be aware of these people, places, and situations […] Read more…
We all have times when we don’t feel confident or are even worried about what we’re supposed to be doing. Often the reason for the worry is that we’re not certain about what we should be doing. For example, when you first start a new job, it’s hard to feel confident, particularly if you don’t […] Read more…
Today’s post is going to be a little different. Instead of sharing one big confidence and courage boosting concept with you or one of the “confidence hacks”, I have a couple of small pieces of advice on self-confidence for you. They may seem like small things at first glance and it’s easy to dismiss them […] Read more…
Today let’s take a look at the connection between courage and self-confidence. Trust me, there’s an important reason why we’re exploring this idea so early on in the challenge. Take a moment to think back on a time when you were scared to do something but you gathered up your courage and did it anyway. […] Read more…
If you have not yet noticed, having a website for your business or brand just isn’t enough of a digital footprint anymore. Your customers and potential customers are looking for you on other platforms, such as social media. Having a presence on social media allows you to have a two-way conversation with your fans and […] Read more…
It’s a fact, businesses need social and community managers. The fact that you’re reading this likely means that you already know this to be true, you’re just looking for some confirmation. Social media has become an incredibly important aspect of any successful business plan and studies show that, on average, 18-34-year-olds spend a little over […] Read more…
As a business owner, you already have enough on your plate. You’re balancing the day-to-day of your personal life in addition to your business life, surprises come your way regularly and on top of this you’re trying to learn how to effectively set up your presence online. Keeping up with your business can be a […] Read more…