The great thing about creating content is that when you start one thing it can be repurposed into many other content formats. Therefore, one piece of content can be turned into at least three other content formats which help you do less work. Understanding the different content formats will help you know how to repurpose […] Read more…
Headlines are an important part of the content that you create. A good headline will improve click-through rates ensuring that more of your audience gets the benefit of your content. A bad headline may distract your audience and cause them not to click through, or worse, click through and then leave without using your content. […] Read more…
If you want to ensure that the content you’re creating is getting maximum exposure a great way to do that is to syndicate your content. When you syndicate your content, you push your content out onto third-party sites. The content can appear in full, as a snippet or even a link. Content syndication when done […] Read more…
When you start creating content you’ll probably wonder where the content should go. Most of the time the content should be on your site but sometimes you’re going to want to put content on other sites too. Putting content on other sites will help you become more well-known, build your audience larger, and help establish […] Read more…
One of the first things you need to know about your business to create amazing, engaging, and useful content is, who exactly is your target market? Knowing who your target market is will inform the content you develop more than anything else. It can also help you create products and services easier. To define your […] Read more…
This may seem like a strange question to ask. Isn’t your audience everywhere? Well, no they’re not. The more you can narrow down your target market the better. The reason is that when you’re creating content for your audience you want to have a specific person in mind so that you know who you’re creating […] Read more…
In 1996 Bill Gates first said that Content is King. He went further and stated, “Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.” Truer words have rarely been spoken. If you look at the history of the internet and where it’s […] Read more…
They’re everywhere. Periscope. YouTube. Facebook. Live video is clearly the hottest thing since Facebook, and marketers in every niche are taking advantage by hosting their own events. Some of them are good. They’re well attended, fun to watch, and you feel like you benefitted from attending. But some of them feel like they’re an afterthought, […] Read more…
We all have times when we don’t feel confident or are even worried about what we’re supposed to be doing. Often the reason for the worry is that we’re not certain about what we should be doing. For example, when you first start a new job, it’s hard to feel confident, particularly if you don’t […] Read more…
In yesterday’s post I shared some tough love with you and explained why complaining about things isn’t a good long-term strategy. In today’s confidence hack we’re going to piggyback on that idea by eating the frog. Often the thing we complain about is something we don’t want to do. It’s the thing we dread and […] Read more…