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Caution – Don’t Overwhelm Your Audience With Professional Terms

As you’re learning about your audience, one thing to keep in mind is that it’s easy to overwhelm your audience with information if you’re not careful about the language you use. It’s important to bring them along and teach them the professional terms but to explain to them as you go and not to overdo […] Read more…

The Importance Of Speaking Your Customer’s Language In Paid Products, Memberships, & Coaching Programs

It’s not just important to use the right language in your marketing messages. It’s also important to continue using your customers’ language in your paid products, memberships, and coaching programs. For one thing, you don’t want to confuse your audience by suddenly becoming a different person with a different voice. It would cause confusion in […] Read more…

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How To Use Language To Prevent Buyer’s Remorse

Sometimes you do all the right things to help your buyer make the right choice to purchase your product or service. Then, they have buyer’s remorse and ask for a refund. This can be very frustrating. Even if you don’t have that problem yet, as your sales go up you may start to have that […] Read more…

Finding The Right Words To Overcome Objections

One exciting fact you’re going to learn as you study your audience’s language is which objections they have when making purchases, as well as what type of words persuade them to make a buying decision about a product or service. This is valuable information that can make a huge difference in conversions. Finding Your Audience’s […] Read more…

Tips To Test & Track Your Solo Emails And CTAs

Let’s talk a little bit about sending emails to your audience and how to include a CTA. First, let’s talk about where you should put CTA’s in terms of the content you create for your audience. Where you need CTA’s: Blog Posts – Like articles, blog posts need a purpose. When you understand why you’re […] Read more…

How To Test & Track Your Sales Page Language

If you really want to create successful sales pages you must test and track. But what do you test and track? You test and track your language of course. The language you use on your sales page is worth testing because it’s one of the things you have full control over. Let’s look at the […] Read more…

What Tone Should You Use In Your Sales Messages

As you get to know your audience you’ll soon learn what works best for them in terms of your sales messages. That’s why it’s so imperative to get to know your audience before you even try creating a sales message. Some audiences prefer a professional tone, some prefer a casual tone. Which one you use […] Read more…

8 Places To Use Your Markets Language On Your Sales Pages

Once you feel comfortable you can start using the new language skills you’ve learned from your audience on your sales pages and landing pages. Studies show that having a landing page for every product and freebie makes it more likely that someone will make a purchase. So, whether you’re selling products or services, designing a […] Read more…

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