Let’s take a quick walk down memory lane and browse through all the different topics we covered over the past 29 days. You’ve learned why language is important for all aspects of your business and why you need to use the same language as your audience in order to attract them so that they like […] Read more…
As you’re learning about your audience, one thing to keep in mind is that it’s easy to overwhelm your audience with information if you’re not careful about the language you use. It’s important to bring them along and teach them the professional terms but to explain to them as you go and not to overdo […] Read more…
As a leader in your niche, you have the advantage of influencing a lot of people. Because of that, you can create your own terms, nicknames, and acronyms for the ideas and things that you want to teach your audience. There are likely already terms in a specific niche that you should know for example […] Read more…
One of the most important parts of any copy you create whether it’s a sales page, a blog post, or an eBook is the headline. That’s the first thing your reader is going to see and it’s going to determine for them whether they want to click through. Part of learning to do this properly […] Read more…
Writing effective copy for content marketing and sales pages (as well as any other type of content that you create) requires you to understand your audience, your products and services, and your competition. By knowing which terms, tone, and language to use you can establish your expertise with your audience in a very real and […] Read more…
As you get to know your audience you’ll soon learn what works best for them in terms of your sales messages. That’s why it’s so imperative to get to know your audience before you even try creating a sales message. Some audiences prefer a professional tone, some prefer a casual tone. Which one you use […] Read more…
The great thing about creating content is that when you start one thing it can be repurposed into many other content formats. Therefore, one piece of content can be turned into at least three other content formats which help you do less work. Understanding the different content formats will help you know how to repurpose […] Read more…
Headlines are an important part of the content that you create. A good headline will improve click-through rates ensuring that more of your audience gets the benefit of your content. A bad headline may distract your audience and cause them not to click through, or worse, click through and then leave without using your content. […] Read more…
If you want to ensure that the content you’re creating is getting maximum exposure a great way to do that is to syndicate your content. When you syndicate your content, you push your content out onto third-party sites. The content can appear in full, as a snippet or even a link. Content syndication when done […] Read more…
You know what they say about planning right? “Fail to plan, plan to fail”. It may sound cliche but it is true when it comes to content marketing. No one would dream of publishing a magazine or newspaper without a content marketing plan. Creating a content marketing plan requires an understanding of your goals, your products or […] Read more…