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How To Evolve Your Language As Your Target Market Evolves

The great thing about creating a community with your target market is that you can grow, evolve and change with them. Think about the Dove brand of soap and how they market to their audience. They may have the same product, and the same audience loves the product, but they have changed their voice, tone, […] Read more…

The Advantage Of Creating Your Own Terms, Nicknames, & Acronyms

As a leader in your niche, you have the advantage of influencing a lot of people. Because of that, you can create your own terms, nicknames, and acronyms for the ideas and things that you want to teach your audience. There are likely already terms in a specific niche that you should know for example […] Read more…

Learn The Special Vocabulary Used In Your Niche To Connect Better

When you want to be a leader in a certain niche it’s important to learn the special terms and words that they use. For example, in the internet marketing space, the words used are things like “CTA” or call to action, target audience, lists, keywords and so forth. But every single niche has its own […] Read more…

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