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language

How To Test Your Market’s Language As You Learn It

When you focus on immersing yourself in your new community learning the new terms that your new niche uses at some point you need to test it out. This is what’s going to help you know that you’re on the right track and that you’re learning what you need to learn so that you can […] Read more…

How Using The Right Language Can Establish Your Expertise

Writing effective copy for content marketing and sales pages (as well as any other type of content that you create) requires you to understand your audience, your products and services, and your competition. By knowing which terms, tone, and language to use you can establish your expertise with your audience in a very real and […] Read more…

Creating Community Through Common Language

When you use language to create community it happens due to everyone using a common language. It happens in a big picture way with countries, states, and cities but on a smaller picture too. For example, you’ve heard of “company culture” before, right? Essentially, company culture is the personality of the company. Culture defines the […] Read more…

8 Places To Use Your Markets Language On Your Sales Pages

Once you feel comfortable you can start using the new language skills you’ve learned from your audience on your sales pages and landing pages. Studies show that having a landing page for every product and freebie makes it more likely that someone will make a purchase. So, whether you’re selling products or services, designing a […] Read more…

Learn The Special Vocabulary Used In Your Niche To Connect Better

When you want to be a leader in a certain niche it’s important to learn the special terms and words that they use. For example, in the internet marketing space, the words used are things like “CTA” or call to action, target audience, lists, keywords and so forth. But every single niche has its own […] Read more…

How Can Speaking The Right Language Help With Conversion?

Getting to know your audience enough that you can speak a common language with them, to them, and for them in your products and services as well as all your marketing messages will create a situation where your audience feels as if they know you. That will make them like you and trust you, which […] Read more…

Why It’s Important To Speak The Right Language

I’m so excited that you’re participating in this challenge. One of the most important aspects of business is developing a full understanding of your audience so that you can speak their language in all your content. When you can do that you show that you’re an expert in your niche but more importantly, you will […] Read more…

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