Let’s take a quick walk down memory lane and browse through all the different topics we covered over the past 29 days. You’ve learned why language is important for all aspects of your business and why you need to use the same language as your audience in order to attract them so that they like […] Read more…
Everyone has a different learning style. Some people learn just fine with text. Some people learn better with pictures. But, everyone learns better with both words and images. That’s why video is so popular. But, when it comes to adding images to your content consider where it’s going to be, think about what you’re trying […] Read more…
Search engine optimization is very important for your audience because, without it, they may never find you to start with. But, SEO is largely dependent upon how the search engines determine what will rank or not. The way that they do that is that they know their job. The search engine’s job is to send […] Read more…
No matter what type of content you share with your audience and customers it’s imperative that you also test everything and keep your ears open and your eyes peeled for issues, confusion, and problems. You don’t want your audience to feel as if you’re talking down to them, but you also don’t want them to […] Read more…
The great thing about creating a community with your target market is that you can grow, evolve and change with them. Think about the Dove brand of soap and how they market to their audience. They may have the same product, and the same audience loves the product, but they have changed their voice, tone, […] Read more…
It’s not just important to use the right language in your marketing messages. It’s also important to continue using your customers’ language in your paid products, memberships, and coaching programs. For one thing, you don’t want to confuse your audience by suddenly becoming a different person with a different voice. It would cause confusion in […] Read more…
Sometimes you do all the right things to help your buyer make the right choice to purchase your product or service. Then, they have buyer’s remorse and ask for a refund. This can be very frustrating. Even if you don’t have that problem yet, as your sales go up you may start to have that […] Read more…
Learning the language of your audience will help inform how you should use words and tone in your copywriting. Through your studies, you will learn whether your audience prefers a more professional or casual voice. It’s important that you learn it and incorporate the way your audience prefers to learn, speak, and understand information because […] Read more…
If you really want to create successful sales pages you must test and track. But what do you test and track? You test and track your language of course. The language you use on your sales page is worth testing because it’s one of the things you have full control over. Let’s look at the […] Read more…
As a leader in your niche, you have the advantage of influencing a lot of people. Because of that, you can create your own terms, nicknames, and acronyms for the ideas and things that you want to teach your audience. There are likely already terms in a specific niche that you should know for example […] Read more…