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Tips To Test & Track Your Solo Emails And CTAs

Let’s talk a little bit about sending emails to your audience and how to include a CTA. First, let’s talk about where you should put CTA’s in terms of the content you create for your audience. Where you need CTA’s: Blog Posts – Like articles, blog posts need a purpose. When you understand why you’re […] Read more…

How To Test & Track Your Sales Page Language

If you really want to create successful sales pages you must test and track. But what do you test and track? You test and track your language of course. The language you use on your sales page is worth testing because it’s one of the things you have full control over. Let’s look at the […] Read more…

The Advantage Of Creating Your Own Terms, Nicknames, & Acronyms

As a leader in your niche, you have the advantage of influencing a lot of people. Because of that, you can create your own terms, nicknames, and acronyms for the ideas and things that you want to teach your audience. There are likely already terms in a specific niche that you should know for example […] Read more…

How To Test Your Market’s Language As You Learn It

When you focus on immersing yourself in your new community learning the new terms that your new niche uses at some point you need to test it out. This is what’s going to help you know that you’re on the right track and that you’re learning what you need to learn so that you can […] Read more…

How To Speak Directly To Your Customers In Headlines

One of the most important parts of any copy you create whether it’s a sales page, a blog post, or an eBook is the headline. That’s the first thing your reader is going to see and it’s going to determine for them whether they want to click through. Part of learning to do this properly […] Read more…

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How Using The Right Language Can Establish Your Expertise

Writing effective copy for content marketing and sales pages (as well as any other type of content that you create) requires you to understand your audience, your products and services, and your competition. By knowing which terms, tone, and language to use you can establish your expertise with your audience in a very real and […] Read more…

Let’s Talk About Content Syndication

If you want to ensure that the content you’re creating is getting maximum exposure a great way to do that is to syndicate your content. When you syndicate your content, you push your content out onto third-party sites. The content can appear in full, as a snippet or even a link. Content syndication when done […] Read more…

How to Get Over Your Live Video Nervousness

It’s a rare person who loves public speaking or appearing on video. If that’s you, you can stop reading right now. But if you’re among the (much larger) crowd who suffers sweaty palms, racing heart, and uncontrolled butterflies—and you’re letting these get in the way of your video marketing dreams—then read on. Here’s the thing: […] Read more…

3 Tips for Better Live Videos

They’re everywhere. Periscope. YouTube. Facebook. Live video is clearly the hottest thing since Facebook, and marketers in every niche are taking advantage by hosting their own events. Some of them are good. They’re well attended, fun to watch, and you feel like you benefitted from attending. But some of them feel like they’re an afterthought, […] Read more…

10 Powerful Rand Fishkin Tips For Marketing

Want to maximize your online marketing efforts? I’ve collected 10 of the most powerful tips from Rand Fishkin, founder of Moz, to inspire you as you work towards your goals. Tell a story. Make it true. Make it compelling. And make it relevant. Best way to sell something: don’t sell anything. Earn the awareness, respect, and […] Read more…

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