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How To Speak Directly To Your Customers In Headlines

One of the most important parts of any copy you create whether it’s a sales page, a blog post, or an eBook is the headline. That’s the first thing your reader is going to see and it’s going to determine for them whether they want to click through. Part of learning to do this properly […] Read more…

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8 Places To Use Your Markets Language On Your Sales Pages

Once you feel comfortable you can start using the new language skills you’ve learned from your audience on your sales pages and landing pages. Studies show that having a landing page for every product and freebie makes it more likely that someone will make a purchase. So, whether you’re selling products or services, designing a […] Read more…

Why It’s Important To Speak The Right Language

I’m so excited that you’re participating in this challenge. One of the most important aspects of business is developing a full understanding of your audience so that you can speak their language in all your content. When you can do that you show that you’re an expert in your niche but more importantly, you will […] Read more…

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