Writing effective copy for content marketing and sales pages (as well as any other type of content that you create) requires you to understand your audience, your products and services, and your competition. By knowing which terms, tone, and language to use you can establish your expertise with your audience in a very real and […] Read more…
Once you feel comfortable you can start using the new language skills you’ve learned from your audience on your sales pages and landing pages. Studies show that having a landing page for every product and freebie makes it more likely that someone will make a purchase. So, whether you’re selling products or services, designing a […] Read more…