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How To Speak Directly To Your Customers In Headlines

One of the most important parts of any copy you create whether it’s a sales page, a blog post, or an eBook is the headline. That’s the first thing your reader is going to see and it’s going to determine for them whether they want to click through. Part of learning to do this properly […] Read more…

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How Using The Right Language Can Establish Your Expertise

Writing effective copy for content marketing and sales pages (as well as any other type of content that you create) requires you to understand your audience, your products and services, and your competition. By knowing which terms, tone, and language to use you can establish your expertise with your audience in a very real and […] Read more…

What Tone Should You Use In Your Sales Messages

As you get to know your audience you’ll soon learn what works best for them in terms of your sales messages. That’s why it’s so imperative to get to know your audience before you even try creating a sales message. Some audiences prefer a professional tone, some prefer a casual tone. Which one you use […] Read more…

How To Encourage A Dialogue With Your Audience Through Emails And Comments

One of the most important aspects of not only learning your audience’s language but learning how they like to do things is to find a way to engage and have a dialogue with them more often. Many people make the mistake of making it hard to contact them yet are expecting to develop trust with their […] Read more…

How To Speak Your Market’s Language On Social Media

One thing you cannot fake on social media is authenticity. If you try to put across a fake persona that is not really you, eventually people will find out and your reputation will be ruined. Part of speaking your market’s language is not so that you can trick them into buying into something that doesn’t […] Read more…

How to Make Content Creation Easy With Serial Posts

You’ve heard about creating epic content and one strategy for making it easier would be creating serial posts. Serial content is nothing new in the publishing world. Your hometown newspaper likely has serial content. Television shows use series to get more and more viewers by making them wonder what happens next. Even some commercials have […] Read more…

When to Update and Re-Promote Your Epic Content

Once you create epic content it’s important to keep it up-to-date. Depending on your niche this may require rewriting within the quarter or it might be in a few years. It just depends on your topic on how often you’ll need to update it. But, know that every single time you update it, that’s a […] Read more…

What’s Your Goal With Each Piece Of Content?

One way that you can make content creation simpler is by understanding what your goals are for each piece of content that you create. Understanding the goal will help you create the right content for the person you’re creating it for as you’ll better be able to guide them toward the actions you want them […] Read more…

Does Your Content Have A Purpose?

One of the reasons many people claim that they have trouble creating content is that they don’t understand why they’re creating it. Every piece of content you create needs a reason for being, otherwise, you’re wasting your efforts. Let’s look at some common reasons you need to create content. To narrow down the purpose of […] Read more…

9 Different Content Formats

The great thing about creating content is that when you start one thing it can be repurposed into many other content formats. Therefore, one piece of content can be turned into at least three other content formats which help you do less work. Understanding the different content formats will help you know how to repurpose […] Read more…

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