Everyone has a different learning style. Some people learn just fine with text. Some people learn better with pictures. But, everyone learns better with both words and images. That’s why video is so popular. But, when it comes to adding images to your content consider where it’s going to be, think about what you’re trying […] Read more…
Search engine optimization is very important for your audience because, without it, they may never find you to start with. But, SEO is largely dependent upon how the search engines determine what will rank or not. The way that they do that is that they know their job. The search engine’s job is to send […] Read more…
No matter what type of content you share with your audience and customers it’s imperative that you also test everything and keep your ears open and your eyes peeled for issues, confusion, and problems. You don’t want your audience to feel as if you’re talking down to them, but you also don’t want them to […] Read more…
As you’re learning about your audience, one thing to keep in mind is that it’s easy to overwhelm your audience with information if you’re not careful about the language you use. It’s important to bring them along and teach them the professional terms but to explain to them as you go and not to overdo […] Read more…
The great thing about creating a community with your target market is that you can grow, evolve and change with them. Think about the Dove brand of soap and how they market to their audience. They may have the same product, and the same audience loves the product, but they have changed their voice, tone, […] Read more…
Learning the language of your audience will help inform how you should use words and tone in your copywriting. Through your studies, you will learn whether your audience prefers a more professional or casual voice. It’s important that you learn it and incorporate the way your audience prefers to learn, speak, and understand information because […] Read more…
One of the most important parts of any copy you create whether it’s a sales page, a blog post, or an eBook is the headline. That’s the first thing your reader is going to see and it’s going to determine for them whether they want to click through. Part of learning to do this properly […] Read more…