Search engine optimization is very important for your audience because, without it, they may never find you to start with. But, SEO is largely dependent upon how the search engines determine what will rank or not. The way that they do that is that they know their job. The search engine’s job is to send […] Read more…
No matter what type of content you share with your audience and customers it’s imperative that you also test everything and keep your ears open and your eyes peeled for issues, confusion, and problems. You don’t want your audience to feel as if you’re talking down to them, but you also don’t want them to […] Read more…
As you’re learning about your audience, one thing to keep in mind is that it’s easy to overwhelm your audience with information if you’re not careful about the language you use. It’s important to bring them along and teach them the professional terms but to explain to them as you go and not to overdo […] Read more…
The great thing about creating a community with your target market is that you can grow, evolve and change with them. Think about the Dove brand of soap and how they market to their audience. They may have the same product, and the same audience loves the product, but they have changed their voice, tone, […] Read more…
I’m so excited that you’re participating in this challenge. One of the most important aspects of business is developing a full understanding of your audience so that you can speak their language in all your content. When you can do that you show that you’re an expert in your niche but more importantly, you will […] Read more…