When you create any type of content the next thing you need to do after publishing it, wherever you publish it, is to promote it. Content should be promoted just like any other product you’re proud to deliver to your audience. Thankfully today there are numerous ways to promote content online. Facebook Ads – When […] Read more…
Your audience has a process that they go through when they’re deciding to make any type of purchase. It’s mostly unconscious but we know that they do it. This is called the buying cycle. The buying cycle is part of the content marketing funnel in that you need to create content for your audience at […] Read more…
A great way to build your list is to use content upgrades. What’s wonderful about content upgrades is that it doesn’t take that much work. You can create your own, use PLR, or use something you already have freely available on your site but as a download with a wall between the audience and the […] Read more…
One way that you can make content creation simpler is by understanding what your goals are for each piece of content that you create. Understanding the goal will help you create the right content for the person you’re creating it for as you’ll better be able to guide them toward the actions you want them […] Read more…
It may seem like cheating but once you realize that you can use any content you create many times by transforming it into multiple content formats you will suddenly realize that creating the content you need for your business doesn’t have to be hard. It really can be simple if you think about your process […] Read more…
If you feel like you can’t keep up with content creation there is a possibility that you’re not making use of the content you already have by repurposing it. There is no reason to do all that research, hard work on an article, and then not use it again. Likewise, there is also no reason […] Read more…
Creating a content schedule doesn’t have to be super difficult or overwhelming. You can start slow and build on your efforts as you get used to each new platform you use while creating systems that make it easier. To make a workable content schedule follow these steps. Understand Your Sales Cycle How often do you […] Read more…
One of the reasons many people claim that they have trouble creating content is that they don’t understand why they’re creating it. Every piece of content you create needs a reason for being, otherwise, you’re wasting your efforts. Let’s look at some common reasons you need to create content. To narrow down the purpose of […] Read more…
The great thing about creating content is that when you start one thing it can be repurposed into many other content formats. Therefore, one piece of content can be turned into at least three other content formats which help you do less work. Understanding the different content formats will help you know how to repurpose […] Read more…
Headlines are an important part of the content that you create. A good headline will improve click-through rates ensuring that more of your audience gets the benefit of your content. A bad headline may distract your audience and cause them not to click through, or worse, click through and then leave without using your content. […] Read more…