If you really want to create successful sales pages you must test and track. But what do you test and track? You test and track your language of course. The language you use on your sales page is worth testing because it’s one of the things you have full control over. Let’s look at the […] Read more…
As a leader in your niche, you have the advantage of influencing a lot of people. Because of that, you can create your own terms, nicknames, and acronyms for the ideas and things that you want to teach your audience. There are likely already terms in a specific niche that you should know for example […] Read more…
When you focus on immersing yourself in your new community learning the new terms that your new niche uses at some point you need to test it out. This is what’s going to help you know that you’re on the right track and that you’re learning what you need to learn so that you can […] Read more…
One of the most important parts of any copy you create whether it’s a sales page, a blog post, or an eBook is the headline. That’s the first thing your reader is going to see and it’s going to determine for them whether they want to click through. Part of learning to do this properly […] Read more…
Writing effective copy for content marketing and sales pages (as well as any other type of content that you create) requires you to understand your audience, your products and services, and your competition. By knowing which terms, tone, and language to use you can establish your expertise with your audience in a very real and […] Read more…
As you get to know your audience you’ll soon learn what works best for them in terms of your sales messages. That’s why it’s so imperative to get to know your audience before you even try creating a sales message. Some audiences prefer a professional tone, some prefer a casual tone. Which one you use […] Read more…
When you use language to create community it happens due to everyone using a common language. It happens in a big picture way with countries, states, and cities but on a smaller picture too. For example, you’ve heard of “company culture” before, right? Essentially, company culture is the personality of the company. Culture defines the […] Read more…
One thing you cannot fake on social media is authenticity. If you try to put across a fake persona that is not really you, eventually people will find out and your reputation will be ruined. Part of speaking your market’s language is not so that you can trick them into buying into something that doesn’t […] Read more…
A good way to build even more trust with our audience is to build a tribe. One of the reasons communities are so popular on social media and in person is because we are naturally drawn to be part of a group. But, one thing a group doesn’t like is when an outsider tries to […] Read more…
It’s time for another confidence hack. These are short little actionable tips that you can implement right away to grow your courage and self-confidence. Today is another great example of how a simple idea and a shift in thought and perception is all it takes to give you that confidence boost you need. It’s one […] Read more…