One of the reasons many people claim that they have trouble creating content is that they don’t understand why they’re creating it. Every piece of content you create needs a reason for being, otherwise, you’re wasting your efforts. Let’s look at some common reasons you need to create content. To narrow down the purpose of […] Read more…
The great thing about creating content is that when you start one thing it can be repurposed into many other content formats. Therefore, one piece of content can be turned into at least three other content formats which help you do less work. Understanding the different content formats will help you know how to repurpose […] Read more…
Headlines are an important part of the content that you create. A good headline will improve click-through rates ensuring that more of your audience gets the benefit of your content. A bad headline may distract your audience and cause them not to click through, or worse, click through and then leave without using your content. […] Read more…
If you want to ensure that the content you’re creating is getting maximum exposure a great way to do that is to syndicate your content. When you syndicate your content, you push your content out onto third-party sites. The content can appear in full, as a snippet or even a link. Content syndication when done […] Read more…
When you start creating content you’ll probably wonder where the content should go. Most of the time the content should be on your site but sometimes you’re going to want to put content on other sites too. Putting content on other sites will help you become more well-known, build your audience larger, and help establish […] Read more…
One of the first things you need to know about your business to create amazing, engaging, and useful content is, who exactly is your target market? Knowing who your target market is will inform the content you develop more than anything else. It can also help you create products and services easier. To define your […] Read more…
This may seem like a strange question to ask. Isn’t your audience everywhere? Well, no they’re not. The more you can narrow down your target market the better. The reason is that when you’re creating content for your audience you want to have a specific person in mind so that you know who you’re creating […] Read more…
Creating content for your blog can feel overwhelming, especially if you don’t have a plan. When you plan your content for your blog, strategically, it will feel less stressful. Blogging doesn’t have to feel like a burden on your to-do list. Once you set the intention for your blog and begin to follow a working […] Read more…
I’m sure you’ve heard the expression “Fake It ‘Till You Make It”. It’s most often used in the context of entrepreneurship and entertainment. The idea is to act like you’re a big deal and great success until you actually are. While it may sound odd at first, it turns out that faking it actually works. […] Read more…
When marketing a product or service the first thing you want to do is get clear on who your audience or ideal customer/client is. Where are they spending their time and what are their challenges? In order to find our audience online, we first need to know who they are. Knowing our desired client will […] Read more…