One thing you cannot fake on social media is authenticity. If you try to put across a fake persona that is not really you, eventually people will find out and your reputation will be ruined. Part of speaking your market’s language is not so that you can trick them into buying into something that doesn’t […] Read more…
One of the greatest things about the internet is that you can learn anything about almost anyone. There are micro-communities for every niche imaginable that you can join. You can join them because they are interesting to you, but you can also join these groups because you want to learn more about your audience, the […] Read more…
Have you signed up for your competition’s email list? If not, you should because you can learn so much from them. You can learn all about the right type of content to create, the language they use, the products they recommend, and more. You can learn about offers, CTAs etc. by signing up for the […] Read more…
One way to learn more about your audience is to spy on your competition. You can learn about the right types of terms to use, the type of language they use, and how they speak to and target their audience (your audience) using funnels, content, and products and services. This is an effective method to […] Read more…
When you want to be a leader in a certain niche it’s important to learn the special terms and words that they use. For example, in the internet marketing space, the words used are things like “CTA” or call to action, target audience, lists, keywords and so forth. But every single niche has its own […] Read more…
After you’ve taken the time to study your audience, get to know them, and understand the language they use, the tone they use, and the terms they use, and how they use them, it’s time to make yourself part of the audience by hanging out where they do. Join them on Social Media – Every […] Read more…
A good way to build even more trust with our audience is to build a tribe. One of the reasons communities are so popular on social media and in person is because we are naturally drawn to be part of a group. But, one thing a group doesn’t like is when an outsider tries to […] Read more…
Getting to know your audience enough that you can speak a common language with them, to them, and for them in your products and services as well as all your marketing messages will create a situation where your audience feels as if they know you. That will make them like you and trust you, which […] Read more…
Of course, the first step in learning your audience’s language is to know exactly who your target audience is. Thankfully, there are effective steps to help you get to know who your target audience is that will help you throughout your efforts. One thing to keep in mind before you learn these tips is that […] Read more…
I’m so excited that you’re participating in this challenge. One of the most important aspects of business is developing a full understanding of your audience so that you can speak their language in all your content. When you can do that you show that you’re an expert in your niche but more importantly, you will […] Read more…