You know what they say about planning right? “Fail to plan, plan to fail”. It may sound cliche but it is true when it comes to content marketing. No one would dream of publishing a magazine or newspaper without a content marketing plan. Creating a content marketing plan requires an understanding of your goals, your products or services, and your audience.
You need a content marketing plan because you need to create cohesive content, establish your brand identity, increase productivity, improve analytics and get the most bang for your buck. Content marketing can do all of this and more if you create a content marketing plan.
Let’s break it down:
When you develop a content marketing plan, you’ll work out all the content you want to create based on the products and services that you want to promote. That doesn’t mean every piece of content is going to be promotional in nature, but it does mean that all the content you create will work together, share the same voice, and talk to the same audience.
Establish Your Brand Identity
When you plan the content you’ll create and share in advance, it helps with branding because you can keep everything similar. For example, you can decide on the voice, fonts, images, colors and more ahead of time. It’s a lot easier to explain to someone you’re outsourcing to what you want when you know what you want because you’ve planned it out.
When you create a content marketing plan you’ll know what you need to do each day to reach your goals because it’s going to be in your calendar and schedule. You will know exactly what content you’re working on creating today, what is being published today, and most importantly why you’re doing it. That’s going to make it a lot simpler to create the content you need for all parts of your business.
When you know why you’re publishing a piece of content, you’ll be able to check analytics to find out if it’s working the way you thought it would. You’ll also be able to trace what’s working and what’s not working so much better than if you’re just acting off the cuff. The plan makes some assumptions and those assumptions are used as a basis for your analytics.
Get the Most ROI
When you do all that you can with content marketing such as use the right keywords, find the right voice, and create the content directly for your audience, you’ll find out that your return on investment will be a lot higher. You’ll boost revenues as you boost brand awareness because more of the right people will know about you.
To create a content marketing plan you need to understand who your target audience is, the problems you solve for them, where they hang out and much more. But, once you do the things you need to do to create an amazing content marketing plan it’s going to pay off in all aspects of your business.