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Does Your Content Have A Purpose?

One of the reasons many people claim that they have trouble creating content is that they don’t understand why they’re creating it. Every piece of content you create needs a reason for being, otherwise, you’re wasting your efforts. Let’s look at some common reasons you need to create content. To narrow down the purpose of […] Read more…

9 Different Content Formats

The great thing about creating content is that when you start one thing it can be repurposed into many other content formats. Therefore, one piece of content can be turned into at least three other content formats which help you do less work. Understanding the different content formats will help you know how to repurpose […] Read more…

Who Is Your Target Market?

One of the first things you need to know about your business to create amazing, engaging, and useful content is, who exactly is your target market? Knowing who your target market is will inform the content you develop more than anything else. It can also help you create products and services easier. To define your […] Read more…

Where Is Your Target Market?

This may seem like a strange question to ask. Isn’t your audience everywhere? Well, no they’re not. The more you can narrow down your target market the better. The reason is that when you’re creating content for your audience you want to have a specific person in mind so that you know who you’re creating […] Read more…

7 Reasons Content is King

In 1996 Bill Gates first said that Content is King. He went further and stated, “Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.” Truer words have rarely been spoken. If you look at the history of the internet and where it’s […] Read more…

What Is Content Marketing

If you have a website or blog, I’m sure you’ve heard of content marketing. It’s the hot new buzzword these days and the solution for all your marketing problems, or at least it seems. You may be wondering what exactly content marketing is. Over the course of the next 30 days and blog posts, I’ll […] Read more…

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