If you don’t know what online reputation management is, you’re not alone. Quite simply, reputation management is a system that is implemented to build, boost, and repair a web presence. While there are some aspects of reputation management that require assistance from a social media strategist or reputation management specialist, there are some tactics that are simple enough that business owners or individuals can manage themselves if they are willing to dedicate some time and effort. Keep in mind regardless of whether you choose to outsource this service or do it yourself, reputation management is generally a long-term process and can take many months to reach your desired results. Here are 6 Easy Tips To Build, Boost, And Repair Your Reputation Online.
- Removing Negative Links: When cruising around the internet you may come across blog posts, social media posts, reviews, and even articles that represent your brand negatively. While it can be challenging to have published links removed it’s not always impossible. Contact the webmaster or author and politely and professionally state your case and request that the link is removed. Remember, you do not want to stir up more drama here. You will also need to keep in mind that it’s not possible to remove reviews on sites such as Yelp and most other review sites like this.
- Write A Blog: This will be one of your most helpful strategies. Commit to posting content that is engaging and of value to readers on a very regular schedule. Use attention catching titles, hhigh-qualityimages, and make your articles easy to read by breaking them down into sections with intriguing headings. Remember to include a few links back to your website within your post.
- Avoid Negativity: When you come across negativity regarding your brand online it can be so tempting to respond, trying to share your side of the story or defend your position. It will actually in your best interest to avoid this strategy. If someone has commented on your personal platform it is important to respond and validate their concerns but starting a debate on someone else’s article or review will simply cause the negative link to rank higher making things worse.
- Social Media: Regular posting on platforms like Facebook, LinkedIn and Instagram can help you suppress negative posts in the search engine. Be sure to fill out your profiles completely including web links and customize your social media URL with your brand/business name. Consistent activity should not all be promotional but include engaging topics that bring value to your audience including questions, images, and video.
- SEO: This could be one of the more time-consuming and challenging reputation management options to handle on your own. Your goal here is to identify a handful of good search terms that your audience is talking about and reading about and then use these terms to base their ongoing content strategy around. These terms are used in blogs and social media.
- Monitor Google Alerts: You will need a google account for this, which you should already have, so do that now if you haven’t already. Once you have set up your google account you can monitor your online reputation by signing up for free google alerts. Simply enter the name, word, or phrase that you want to monitor and when it shows up online you will get an email notification.
What actions do you take to manage your online reputation? What tips can you add?