If you have not yet noticed, having a website for your business or brand just isn’t enough of a digital footprint anymore. Your customers and potential customers are looking for you on other platforms, such as social media. Having a presence on social media allows you to have a two-way conversation with your fans and followers allowing you to build a relationship that truly displays what your company or brand is all about. Having a social media presence is practically mandatory in this day and age! Here are a few of our favorite social media quotes to convince you to get started, or make you glad that you are on the right path.

  1. The goal of social media is to turn customers into your personal evangelists. –Shane Barker
  2. The reason brands participate (in social media) is that such outreach earns these companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways. –Simon Mainwaring
  3. It’s clear to me that old media has an awful lot to learn from social media, in particular in five key areas; relevance, distribution, velocity, monetization, and user experience. -Ryan Holmes
  4. When I hear people debate the ROI of social media it makes me remember why so many businesses fail. Most businesses are not playing the marathon. They’re playing the sprint. They’re not worried about lifetime retention. They’re worried about short-term goals. –Gary Vaynerchuk
  5. It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television. -Amy Jo Martin
  6. Social media is not about the exploitation of technology but service to community. -Simon Mainwaring
  7. We all have personal brands and most of us have already left a digital footprint, whether we like it or not. Proper social media use highlights your strengths that may not shine through in an interview or application and gives the world a better view of who you are. Use it wisely. -Amy Jo Martin
  8. Online I see people committing ‘social media suicide’ all the time by one of two ways. Firstly, by responding to all criticism, meaning you’re never going to find time to complete important milestones of your own. And by responding to things that don’t warrant a response. This lends more credibility by driving traffic. –Timothy Ferriss
  9. Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart, and soul of the people who run all levels of the business to show. -Gary Vaynerchuck
  10. As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not dominant role in the social media space. It’s no wonder that Facebook is being run in part by chief operating officer Sheryl Sandberg. –Erik Qualman

Have any great quotes to add? Please let us know in the comments!

Tired of the do-it-yourself approach to social media? Are other important areas of your business being neglected as you try to create a  successful social media strategy? Please contact us, we can help. We offer an outsourced social media management strategy that gives you an enviable online presence while you get back to business.

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